Oh la-la, Lydia!Model heiress Lydia Hearst flashes more than a little skin in a new campaign for upscale lingerie brand Myla.
Hearst, 23, works it in a sexy satin camisole, lacy garter and ruffled bra, among other items in the '40s-influenced ads, which will appear in print in December.
The model was chosen for the campaign based on her "amazing dynamic energy coupled with an intelligent sexuality," said Myla creative director Franceska Luther.
"I love the way the images turned out," Hearst told the Daily News on Wednesday. "This season people will be seeing not just my high fashion/couture work, but also a sexier side."
Like this side of Lydia? According to her agent, this is the first of many lingerie campaigns for the rising star.
"She has a whole bunch coming out," he said.
Hearst, the great-granddaughter of publishing mogul William Randolph Hearst, has modeled for Prada, Louis Vuitton, Bottega Veneta and other top designers.
Despite having four years in the biz under her (garter) belt, the model worked up a sweat to get into shape for her first underwear shoot. "I certainly have to give credit to my personal trainer David Kirsch for keeping me in shape and making sure I look good in lingerie," she said.
Hearst has also dabbled in acting, with appearances in the 2008 dramedy, "Frost" and the May season finale of "Gossip Girl."
Via:http://www.nydailynews.com
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